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# Selling Senses

## Sitemaps

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## Posts

- [BLOG](https://www.sellingsenses.com/blog/)
- [The Unspoken Sale: What Buyers Communicate Before They Ever Say Yes or No](https://www.sellingsenses.com/the-unspoken-sale-what-buyers-communicate-before-they-ever-say-yes-or-no/) - Human Signals Series | Part I — Nonverbal Communication Every Sales Conversation Has Two Conversations Happening at Once One is spoken. The other is expressed through behavior. Imagine sitting across from a buyer. The conversation is going well. They are asking questions. Taking notes. Leaning into the discussion. Then you mention implementation. Something changes. They
- [The Sixth Sense: When the Data Ends, Inner Wisdom Begins](https://www.sellingsenses.com/the-sixth-sense-when-the-data-ends-inner-wisdom-begins/) - Six Senses Series | Part VI — Inner Wisdom You Saw It. You Heard It. You Felt It. You Smelled It. You Tasted It. Now What? For the past five articles, we have explored the physical senses that shape human experience. Sight influences perception before we read a word. Sound allows us to feel a
- [The Authentic Sales Manager Podcast with host Harry Spaight - July 24th, 2026](https://www.sellingsenses.com/the-authentic-sales-manager-podcast-with-host-harry-spaight-july-24th-2026/) - Your leadership title may give you authority. It does not automatically give you trust. Every time your team interacts with you, they may be silently asking: • Do I feel safe? • Do I feel valued? • Do I belong? • Can I trust this person? Armen Avanessian explains that leadership is ultimately about emotional
- [The Lasting Taste of Experience: Why People Remember More Than What They Consume](https://www.sellingsenses.com/the-lasting-taste-of-experience-why-people-remember-more-than-what-they-consume/) - Six Senses Series | Part V — Taste Some Experiences Leave a Taste That Lasts Long After They're Over Think about the phrase: "That left a bad taste in my mouth." Most of the time... No one is talking about food. They're describing an experience. A difficult conversation. A disappointing customer interaction. A broken promise. Now
- [The Invisible Sense: Why Smell Creates Memories That Marketing Never Can](https://www.sellingsenses.com/the-invisible-sense-why-smell-creates-memories-that-marketing-never-can/) - Six Senses Series | Part IV — Smell You Can Forget a Face. You Rarely Forget a Feeling Attached to a Scent. Imagine walking into a hotel you've never visited before. The lobby is elegant. The lighting is warm. The music is relaxing. Then something unexpected happens. A subtle fragrance fills the air. Months later...
- [The Power of Touch: Why People Believe What They Can Feel](https://www.sellingsenses.com/the-power-of-touch-why-people-believe-what-they-can-feel/) - Six Senses Series | Part III — Touch Some Experiences Cannot Be Explained. They Must Be Felt. Imagine buying two identical coffee mugs online. One is made from thin plastic. The other is handcrafted ceramic with a smooth matte finish and noticeable weight. Both hold the same amount of coffee. Both perform the same
- [The Science of Sound: Why Your Brain Feels a Voice Before It Understands the Words](https://www.sellingsenses.com/the-science-of-sound-why-your-brain-feels-a-voice-before-it-understands-the-words/) - Six Senses Series | Part II — Hearing You Hear More Than Words Imagine answering two phone calls. The first voice says, "I'm really glad you called." The words are positive. But the tone feels rushed, flat, and distracted. The second voice says exactly the same sentence. This time the voice sounds warm, relaxed, and
- [The Power of Sight: Why Your Brain Decides Before You Read a Single Word](https://www.sellingsenses.com/the-power-of-sight-why-your-brain-decides-before-you-read-a-single-word/) - Introducing the Six Senses Series: Part I — Vision You See Before You Think Long before a buyer reads your headline... Before they evaluate your product... Before they compare pricing... Their brain has already begun making judgments. It happens almost instantly. Vision is the dominant human sense. Every second, your eyes deliver an extraordinary
- [The Curiosity Advantage: Why Buyers Lean In Before They Buy In](https://www.sellingsenses.com/the-curiosity-advantage-why-buyers-lean-in-before-they-buy-in/) - The overlooked force that transforms conversations into discovery! Most Buyers Do Not Want Another Pitch Modern buyers have become remarkably skilled at filtering information. Every day they encounter advertisements, presentations, emails, proposals, social media posts, and sales messages competing for their attention. Most of it blends together. As a result, buyers have developed defenses. They
- [Selling Senses: The Podcast - YouTube](https://www.sellingsenses.com/selling-senses-the-podcast-youtube/) - Explore the Selling Senses Podcast
- [The Friction Effect: Why Buyers Walk Away When Decisions Feel Too Hard](https://www.sellingsenses.com/the-friction-effect-why-buyers-walk-away-when-decisions-feel-too-hard/) - The hidden reason clarity, simplicity, and sensory ease move deals forward! The Sale Is Not Always Lost to a Competitor Most sellers assume a lost deal went somewhere else. A competitor had a lower price. Another provider offered better features. The timing was wrong. The buyer changed priorities. Sometimes that is true. However, many deals
- [The Memory Advantage: Why Buyers Remember Experiences Long After They Forget Your Pitch](https://www.sellingsenses.com/the-memory-advantage-why-buyers-remember-experiences-long-after-they-forget-your-pitch/) - The Real Competition Isn't Attention! Attention Is Only the Beginning Much of modern sales and marketing revolves around one objective: capturing attention. Organizations invest millions of dollars trying to stand out in crowded markets. They compete for clicks, views, impressions, and engagement. Entire strategies are built around earning a few moments of a prospect's focus.
- [Global Business Development Administration Podcast with Tony Gray - April 12, 2026](https://www.sellingsenses.com/global-business-development-administration-featuring-armen-avanessian/) - https://www.sellingsenses.com/wp-content/uploads/2026/04/Selling-Senses-Unlocking-the-Power-of-Sensory-Sales-2.mp3 Top 3 tactics from Armen Avanessian's new book, "Selling Senses: Unlocking the Power of Sensory Sales and Inner Wisdom" discussed on the "WHAT IS BUSINESS DEVELOPMENT? Podcast 1️⃣ Consultative > Transactional • 80% listening, 20% questioning • Lead with open-ended questions early • Shift to confirmation questions near close 2️⃣ Activate the Senses •
- [The Book Connection Show with Rey Walters - March 3, 2026](https://www.sellingsenses.com/the-book-connection-show-with-rey-walters/) - Featuring: The Author Roundup Podcast with Armen Avanessian
- [Tailored Wealth Podcast with Dan Pascone - May 14, 2026](https://www.sellingsenses.com/tailored-wealth-podcast-with-dan-pascone/) - https://www.sellingsenses.com/wp-content/uploads/2026/05/Why-Top-Performers-Still-Feel-Empty-Armen-Vanessian-with-Dan-Pascone-Ep-59.mp4
- [School for Startup's Radio with James Beach - May 5, 2026](https://www.sellingsenses.com/school-for-startups-radio-with-james-beach-may-5-2026/) - https://www.sellingsenses.com/wp-content/uploads/2026/05/School-for-Start-Ups-Radio_2026_05_05.mp3
- [The Hidden Listening Gap in Sales: Why Buyers Feel Unheard Before They Say No](https://www.sellingsenses.com/the-hidden-listening-gap-in-sales-why-buyers-feel-unheard-before-they-say-no/) - The overlooked skill that turns conversations into trust! The Conversation Most Sellers Think They Are Having Most sellers believe they are listening. They ask questions. They nod. They take notes. They wait for the buyer to finish. However, listening is not the same as waiting for your turn to speak. Real listening requires presence. It
- [The Hidden Link Between Spirituality and Performance: What the Research Actually Shows](https://www.sellingsenses.com/the-hidden-link-between-spirituality-and-performance-what-the-research-actually-shows/) - Why meaning, purpose, and spiritual alignment improve engagement, leadership, and sales performance! The Question Most Workplaces Avoid For decades, performance has been measured through visible output. Revenue generated. Deals closed. Hours worked. Productivity metrics. Those measurements matter. However, they do not fully explain why some people consistently perform at a higher level while others burn
- [The Breakthrough Moment in Sales: Why Presence Is the Ultimate Advantage](https://www.sellingsenses.com/the-breakthrough-moment-in-sales-why-presence-is-the-ultimate-advantage/) - The rare skill that connects logic, emotion, and trust in real time! The Pattern Behind Every Great Seller Across every industry, the best sellers share something in common. It is not their script. It is not their pitch. It is not even their product knowledge. It is something far less obvious. They are fully present.
- [The Silent Cost of Rushing the Sale: Why Patience Wins More Deals](https://www.sellingsenses.com/the-silent-cost-of-rushing-the-sale-why-patience-wins-more-deals/) - The overlooked advantage most sellers abandon too early! The Pressure to Move Fast Modern sales rewards speed. Fast replies.Fast demos.Fast follow up.Fast closes. Speed can be valuable. However, speed without sensitivity often creates resistance. Many sellers move quickly because they fear losing momentum. Yet buyers often pull away for the same reason. When pressure rises
- [International Impact Book Awards Finalist — Author of the Year 2026](https://www.sellingsenses.com/international-impact-book-awards-finalist-author-of-the-year-2026/) - International Impact Book Awards Finalist — Author of the Year 2026 I’m honored to share that Selling Senses: Unlocking the Power of Sensory Sales and Inner Wisdom has been selected as a Finalist for Author of the Year 2026 by the International Impact Book Awards in the category of Spirituality/Religion. This recognition comes after a
- [The Unspoken Edge in Sales: Why Emotion Shapes Decisions Before Logic Is Ever Considered](https://www.sellingsenses.com/the-unspoken-edge-in-sales-why-emotion-shapes-decisions-before-logic-is-ever-considered/) - The Overlooked Moment Where Decisions Are Already Made! The Moment Most Sellers Miss Most sellers believe deals are won at the end. After the proposal is presented.Once pricing is discussed.When objections are handled. However, that is not where decisions begin. Instead, something else happens before logic ever enters the conversation. Buyers form a feeling first.At
- [Why Selling Is Less Logical & More Sensory-Powered](https://www.sellingsenses.com/why-selling-has-become-more-human-than-ever/) - Most decisions happen well before logic enters the picture, shaped by the subtle signals we feel, notice, or sometimes overlook! Logic Isn’t Driving Decisions—Emotion Is Most sales training still assumes buyers make decisions based on logic.Explain the value. Show the ROI. Overcome the objections. Sound familiar? Yet that’s not how buying actually works. According to
- [Sales Secrets No One Taught You: How Inner Wisdom Beats Logic](https://www.sellingsenses.com/sales-secrets-no-one-taught-you-how-inner-wisdom-beats-logic/) - The sixth sense that separates top sellers from the rest! Sales has never suffered from a lack of information.However, what it has always lacked is attunement, the ability to sense, adapt and respond to human signals that shape real decision making. Scripts, frameworks and playbooks exist to create consistency. For example, they standardize processes, reduce
- [The Breakthrough Truth About Trust: Why Sensory Alignment Wins Sales](https://www.sellingsenses.com/the-breakthrough-truth-about-trust-why-sensory-alignment-wins-sales/) - Why Alignment, Not Technique, Is What Buyers Actually Trust! Sales has never struggled with information. However, it has often struggled with alignment. Long before a buyer evaluates features, pricing, or proposals, something else is already happening. Subtle signals around presence, intention, and consistency are being picked up in real time. First impressions begin forming beneath
- [Why Color Shapes Trust: The Subconscious Signal Driving Every Buying Decision](https://www.sellingsenses.com/why-color-shapes-trust-the-hidden-power-of-sight-in-every-buying-decision/) - The Hidden Psychology Behind Color, Emotion, and Decision‑Making! Salespeople spend enormous energy refining messaging, tightening frameworks, and perfecting persuasion techniques. But long before a buyer evaluates your words, something far more primal is already shaping their decision. Their eyes. Sight is the fastest and most dominant sensory channel in the human body. And color which
- [The Critical Signal Behind “Let Me Think About It”: Why It Is Not Rejection](https://www.sellingsenses.com/the-critical-signal-behind-let-me-think-about-it-why-it-is-not-rejection/) - What Buyers Are Really Processing Before They Say Yes! Few phrases create more anxiety in sales than this one: “Let me think about it.” Most sellers hear hesitation and assume the deal is slipping away.However, that is rarely what is actually happening. In most cases, it is not rejection.It is uncertainty. Something does not feel
- [The Hidden Breakdown in Sales Funnels: Why Human Connection Still Wins](https://www.sellingsenses.com/the-hidden-breakdown-in-sales-funnels-why-human-connection-still-wins/) - Why automation creates activity, but trust creates decisions! The Old Funnel No Longer Works For years, sales teams trusted the funnel. After leads entered the top. Once calls were made. When emails were sent. The formula felt simple. Increase volume. Push prospects forward. Close more deals. However, buyers changed. Today, people ignore what feels generic.
- [The Evidence Behind Sensory Selling: What the Data Actually Shows](https://www.sellingsenses.com/the-evidence-behind-sensory-selling-what-the-data-actually-shows/) - The overlooked statistics proving emotion drives modern buying behavior! The Truth Sales Has Been Missing For years, sales has focused on logic. Features.Pricing.Comparisons. However, the data tells a different story. Buyers are not driven by information alone. They are driven by experience. More importantly, they are driven by what they feel. The Numbers Are Clear
- [Vote for Selling Senses for Book of the Year!](https://www.sellingsenses.com/2026-international-impact-book-awards/) - 2026 International Impact Book Awards Thrilled to announce that voting is now officially open for the 2026 International Impact Book Awards. Here’s what you need to know: The voting page is ready for your vote:👉 https://apply.internationalimpactbookawards.com/public-voting-form How Judging Works Panel Review (Primary Determination – 60%)Our Literary Review Team carefully evaluates each nominee based on writing quality,
- [Media and Events](https://www.sellingsenses.com/media-and-events/)
- [Welcome to my Blog!](https://www.sellingsenses.com/95/) - Welcome. My name is Armen Avanessian, author of Selling Senses. I’m so happy to have you as a visitor to my blog about my new book. This project is very special to me, and I hope to share some of that excitement with you here. I’ll be using this blog to interact with you about

## Pages

- [HOME](https://www.sellingsenses.com/) - The Author Armen Avanessian is an award-winning fintech and payments sales leader with over 20 years of frontline experience. Known for surpassing targets and building elite sales teams, Armen brings a fresh, intuitive approach to marketing by blending sensory influence with Spiritual Intelligence. Through this unique philosophy, he drives deep customer engagement and business performance
- [REVIEWS](https://www.sellingsenses.com/reviews/) - EDITORIAL REVIEWS "Avanessian takes a clear interest in his subject, and readers will appreciate hisenthusiasm throughout the text, as well as the many citations that demonstrate his arguments' grounding in research."— Kirkus Reviews "Presented with a novel focus, Selling Senses offers a unique perspective on sales."— BlueInk Review "Selling Senses is an illuminating business guide."—
- [EXCERPT](https://www.sellingsenses.com/excerpt/) - Order a copy
- [BUY THE BOOK](https://www.sellingsenses.com/buy-the-book/) - Unlock the full potential of your business by mastering not just the five traditional senses—sight, sound, smell, touch, and taste—but also the emerging sixth: Spiritual Intelligence. With this groundbreaking and accessible guidebook, learn how to shape unforgettable customer experiences that drive growth and deepen connection. ORDER A COPY NOW! ISBN 13 (SOFT): 9798385054060ISBN 13 (HARD):
- [CONTACT THE AUTHOR](https://www.sellingsenses.com/contact-the-author/) - Send me a message. Name: * Email Address: * Subject: * Message: *
- [ABOUT THE BOOK](https://www.sellingsenses.com/about-the-book/) - SELLING SENSES Unlocking the Power of Sensory Sales and Inner Wisdom In a world saturated with data and digital noise, Selling Senses reveals the next frontier of influence — sensory intelligence. Armen Avanessian, a seasoned sales leader with over two decades of experience in global finance, uncovers how to engage not just the mind of
- [SELLING SENSES — SALES TRAINING & CONSULTING](https://www.sellingsenses.com/sales-consulting/) - Transform the Way Your Team Sees, Hears, Feels, and Connects Sales is no longer about delivering information. It’s about creating experiences.Your customers decide based on what they perceive, what they feel, and what they remember. Selling Senses helps sales teams elevate their awareness, deepen emotional resonance, and build meaningful, memorable connections that drive trust and
- [Terms of Service](https://www.sellingsenses.com/terms-of-service/) - Last updated: Feb 15, 2026 Please read these terms and conditions carefully before using Our Service. Interpretation and Definitions Interpretation The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
- [Privacy Policy](https://www.sellingsenses.com/privacy-policy/) - Selling Senses Privacy Policy Last Updated: Feb 2026 NOTE: Selling Senses adheres to Privacy Policy as restated herein. 1. Overview Selling From the Heart (“Selling Senses,” “we,” “us,” and “our”) respects your privacy and is committed to protecting it through compliance with this Privacy Policy (“Privacy Policy”). This Privacy Policy describes how we collect and
- [Armen Avanessian](https://www.sellingsenses.com/the-author/) - Armen Avanessian is an award-winning fintech and payments sales leader with over 20 years of frontline experience. Known for surpassing targets and building elite sales teams, Armen brings a fresh, intuitive approach to marketing by blending sensory influence with Spiritual Intelligence. Through this unique philosophy, he drives deep customer engagement and business performance that consistently
- [GALLERY](https://www.sellingsenses.com/gallery/) - Author's photos/images will be posted on this page.

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